Warpaint for Men was already a high performing direct to consumer brand but was looking to scale online revenue without depleting their ROAS.
They had an existing foundation that they had built over the previous two years, but they were experiencing a plateau in performance due to over-saturation on Facebook and Instagram in a highly competitive market.
We had to implement a new strategy to combat data tracking restrictions, over-saturation on Facebook and Instagram in a highly competitive market meant we had to think outside the box and act quickly with creative optimisations.
We combined an analytical approach with new creative output which, based upon our market research, we believed would be more appealing to the target audience.
Through intuitive optimisations and a new campaign structure, we were able to distribute the budget and pause any underperforming campaigns. Allowing us to redistribute budget to new prospecting campaigns to drive and scale revenue.
In just three months, we were able to exceed revenue targets, while increasing ROAS without Warpaint having to forfeit short term performance. Resulting in a sustainable and effective growth trajectory.
Increase in eCommerce conversion rate
In search ads ROAS
PPC revenue growth
Increase in customer retention rate
Increase in AOV