Everleaf

Organic Social & Email Marketing

Building a performance-led content strategy that connects and converts.

01. OVERVIEW

Everleaf is a non-alcoholic aperitif made with distillations of botanicals and sweetened with Fair-Trade organic cane sugar. Founded by a conservationist biologist turned bar-owner, Paul Mathew, who formulated a product to combine his two passions: a sustainably sourced aperitif crafted with flavours from the national world. In a competitive market of emerging non-alcoholic drink brands, Social Buff built a strategy to elevate Everleaf's brand online across multiple digital marketing channels.

SERVICES

  • Copywriting
  • Email Marketing
  • Graphic Design & Animation
  • Ongoing Content Production
  • Photography & Videography
  • SEO Enablement
  • Social Media Management
  • Strategy & Consultancy
  • Web & Landing Page Optimisation

02. THE CHALLENGE

As a high performing brand already stocked in popular retail, bars & restaurants, Everleaf aimed to expand its online presence and cement their products as a ‘go-to’ for non-alcoholic drinks. 

Everleaf lacked an omnichannel approach to their marketing, in order to connect with consumers online, boost sales and increase online exposure. They needed a strategy that would build upon their existing foundations to generate a higher return.

03. THE SOLUTION

Social Buff created a digital-first strategy that aimed to connect and convert at every stage of the customer journey. We build upon their existing acquisition funnels by improving user experience and creating more engaging content in order to increase both online and offline revenue, as well as brand engagement. 

Additionally, we focused on increasing website traffic through SEO optimisation, blog content and email marketing. Increasing their organic traffic and their overall google ranking.

Results-Driven, Performance Obsessed.

17.5%

Increase in impressions

21.3%

Increase in link clicks

41.9%

Email open rate

£10,659

Email revenue generated

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