Elit Vodka originally existed under the Stolichnaya name, as an ultra-premium option to the popular great quality, affordable vodka. The brand wanted to re-position Elit Vodka as its own household name, taking it from Elit Vodka by Stolichnaya to Eli Vodka, the ultra-premium spirit.
The challenge was that the brand had very little exposure, previously marketed under its counterpart’s name. Elit needed to develop a strategy to re-launch the brand under its own name and through its own channels, with a unique point of difference.
Working in collaboration with the in-house brand and marketing team, we were able to develop a strategy that took their initial brand launch campaign “fire at -18” and re-purpose it for social.
We re-created original assets and marketing material, turning it into social-first content that told a unique brand story and connected with existing customers whilst converting new audiences.
We developed a paid social strategy to amplify the brand and connect with target audiences with interests in aspirational and luxury content. This was bolstered with strategic influencer partnerships that had audiences in key locations such as New York, Los Angeles and London.
This resulted in a well-rounded, brand campaign that had well-crafted creativity and influence to communicate its excellence, quality and status within the luxury market.
Increase in total following
Average engagement rate
Engagements over 3-months